Banking upon affiliate marketing is one of the most effective ways of reaching your distinct target audience. It has indeed turned out to be the amongst the popular monetization techniques for niche publishers, being used by hundreds of thousands of sites in a wide variety of verticals. The reasons contributing to the popularity of this technique include the possibility for success due to relatively smaller size of audience as well as the availability of deep pool of affiliate partners willing to pay for acquiring new customers.
Affiliate marketing is not merely limited to this but shelters several different strategies that could be opted for, to generate affiliate revenue. However, the effectiveness of the method would depend upon a number of factors, including your site’s niche and audience traits. Below is an overview of some of the most popular affiliate marketing implementations, along with examples of each.
1. Coupons
There exist several sites that provide coupons as a way of saving money on purchase of desired products. These sites provide users with access to the coupons as well as tips to use them judiciously for saving money.
2. Product Review
Product review sites prove to be a good platform for implementing your affiliate marketing strategies. They cater to specific consumer segments due to inherent focus on fetching information about products in which visitors are likely to take interest. Herein the author of the site briefs about the products highlighting its features and alongside includes a link where readers could visit to purchase the products.
3. Boring Ole Banner Ads
Many a time’s affiliates make the affiliate representation similar to the display ads on their site. Appearing like banner ads, these affiliate links could be in the form of an image, not text for attractive look. To most viewers, there’s very little distinction between a banner ad and an affiliate link here, but the compensation structure of course matters to the affiliate and the publisher. The banner could be designed based upon the target audience they are meant for as well as the product type.
4. Partner Center / Blogroll
There are other ways to utilize affiliate links in the same manner many sites use display ads. For example, affiliate links can be housed in a section of a site presented as a “partner center” or “blogroll.”
There are sites which host affiliate links to a number of third party sites. While some of these sites have blogs, the links generally lead (through an affiliate link tracker) to landing pages where visitors can sign up for a product. This is a great marketing strategy employed by many.
5. Product Feed / Aggregation
Certain sites accumulating the product information and pricing prove to be the best example of this type of affiliate marketing implementation. Herein the pricing as well as other information on a number of products is aggregated.
These sites add value by aggregating pricing information and presenting an easy way for shoppers to see everything that is available to them. The revenue model revolves around these interested shoppers actually completing a purchase based on the information provided, giving the site an affiliate cut in the process.
Affiliate marketing is not merely limited to this but shelters several different strategies that could be opted for, to generate affiliate revenue. However, the effectiveness of the method would depend upon a number of factors, including your site’s niche and audience traits. Below is an overview of some of the most popular affiliate marketing implementations, along with examples of each.
1. Coupons
There exist several sites that provide coupons as a way of saving money on purchase of desired products. These sites provide users with access to the coupons as well as tips to use them judiciously for saving money.
2. Product Review
Product review sites prove to be a good platform for implementing your affiliate marketing strategies. They cater to specific consumer segments due to inherent focus on fetching information about products in which visitors are likely to take interest. Herein the author of the site briefs about the products highlighting its features and alongside includes a link where readers could visit to purchase the products.
3. Boring Ole Banner Ads
Many a time’s affiliates make the affiliate representation similar to the display ads on their site. Appearing like banner ads, these affiliate links could be in the form of an image, not text for attractive look. To most viewers, there’s very little distinction between a banner ad and an affiliate link here, but the compensation structure of course matters to the affiliate and the publisher. The banner could be designed based upon the target audience they are meant for as well as the product type.
4. Partner Center / Blogroll
There are other ways to utilize affiliate links in the same manner many sites use display ads. For example, affiliate links can be housed in a section of a site presented as a “partner center” or “blogroll.”
There are sites which host affiliate links to a number of third party sites. While some of these sites have blogs, the links generally lead (through an affiliate link tracker) to landing pages where visitors can sign up for a product. This is a great marketing strategy employed by many.
5. Product Feed / Aggregation
Certain sites accumulating the product information and pricing prove to be the best example of this type of affiliate marketing implementation. Herein the pricing as well as other information on a number of products is aggregated.
These sites add value by aggregating pricing information and presenting an easy way for shoppers to see everything that is available to them. The revenue model revolves around these interested shoppers actually completing a purchase based on the information provided, giving the site an affiliate cut in the process.